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Anheuser-Busch kicked off Global Beer Responsible Day for its colleagues and wholesaler partners in 2010, launching an annual day dedicated to drunk driving prevention.

This September, we’ll come together again to celebrate GBRD and share a simple yet very important message: Give A Damn. Don’t Drive Drunk.

So let’s #GiveADamn on GBRD. Plan ahead for a safe ride home whenever alcohol is involved. Designate a driver. Take a Lyft. Ride a bus. Whatever you do, care enough to get home safely.